South NorthStudios
South North Studios is the creative lab of Filippos Arvanitakis
Some of it happened, some of it never did. One piece had an audience of one; another is used by three thousand people a day. Some won, some lost, the good ones were discoveries, and that is the pleasure: a thing that wasn’t in the world is in it now. Some was borrowed; you take from the past, and keep taking, until the work is finally yours. Work is for enjoying. Enjoy it. If you have something in mind, send a word.
I build minds, machines and stories. I find out what the technology just made possible, then give it an idea worth the trouble.
01 Twenty-seven years, abridged.
2026 —
now
Silly Wizards GuildCo-founder
- An independent collective of designers, storytellers and technologists, and the studio for commissioned work.
- Trades through South North Studios AB.
2022 —
now
South North StudiosCo-founder · Creative Director
- The 360c, a VR film for the Volvo Cars design lab.
- Since 2026, the creative lab: minds, machines and stories. See the Lab.
2018 —
now
South North GamesCo-founder
- Galactico, now being rethought and remade.
2020
Scene.Vision
Co-founder
2018 —
2022
OutHere XR Lab
Co-founder
2008 —
2018
Publicis Groupe, Digitas LBi, SapientNitroExecutive Creative Director
- A VR car configurator built with Oculus before the headset shipped, for Volvo Cars, 2014.
2005 —
2008
Digitas LBi Sweden, FramfabGroup Creative Director
- Scorpion, with Framfab and Wieden+Kennedy.
2000 —
2004
Wieden+Kennedy, Leo Burnett, Saatchi & SaatchiCreative Director · Project-based
- The Athens 2004 Olympic Games.
1999 —
now
Antidot Design StudioCo-founder
- The world’s first 3D website, antid0t.com, 1999.
The 90s
Ministry of Sound, Sleazenation, Arena Homme+, Less Rain
Art Director
Clients
Bang & Olufsen · Belgacom · Coca-Cola · Desigual · Dior · E.ON · Fujifilm · HTC · Husqvarna · IKEA · Meta · Nike · Novo Nordisk · Olympic Games · OnePlus · Polestar · PwC · Reebok · Renault Trucks · Skanska · SKF · Telenor · Tetra Pak · Toyota · Volkswagen · Volvo Cars · Volvo Group · Ziklo
Education
- Digital Transformation in the AI Age — MIT Professional Education, 2025
- MA Computer Imaging and Animation — Guildhall University, London, 1995–96
- BA (Hons) Visual Communication Design — Middlesex University, London, 1992–95
- BTEC in Visual Arts — St Helens College of Art, 1991–92
- Foundation in Visual Arts — Campus College, Athens, 1990–91
Awards
- BAFTA Interactive
- Cannes Lions
- D&AD
- NY Art Directors Club
- Webby
- Eurobest
- Epica
- Creative Circle
- Awwwards
- 100W
- Design Intelligence Award
- Danish Digital Award
- Guldnyckeln
Public talks
- Unite, Berlin — 2018
- Unite, Copenhagen — 2019
- Swedish Film Institute, Dalarna — 2019
- WCXR, San Francisco — 2019
- MWC, Barcelona — 2022
- XRC, Dublin — 2023